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10 Vegan and Cruelty-Free Beauty Brands to Support

Vegan and Cruelty-Free Beauty Brands

Testing a product on animals is the undesirable side of the cosmetic industry. This is the reason why many consumers look for brands that are vegan and cruelty-free. Vegan-friendly means the absence of animal and chemical ingredients, including beeswax, talc and fragrances. In other words, vegan-friendly is sourced with pure and natural ingredients. While cruelty-free means not experimenting with a product on animals, and no animal harm during the process of a cosmetic product. Vegan and cruelty-free brands are the most popular among consumers to show love and support for animals and nature. There are a lot of benefits of using vegan and cruelty-free makeup. Vegan cosmetics can reduce skin irritation and other skin issues. While cruelty-free can help the environment. Furthermore, it reduces the chemical waste that detaches into waterways, land and air and can help the pollution to be clean.

Vegan-friendly and cruelty-free are not both usually seen in makeup products. Some are cruelty-free but not vegan-friendly, in the same way as vegan but not cruelty-free. The product can be vegan-friendly and hence developed with natural ingredients, except that the product is tested on animals. Cruelty-free means no makeup product put in danger or tested on animals, including any animal-derived or chemical components in their product. If the main focus is to save the planet, nature, and surroundings, these products are beneficial to the skin without harming the animals and nature. Choose a beauty brand that is vegan-friendly and cruelty-free. Some cosmetic brands are made with vegan and cruelty cosmetic products are Fenty Beauty, Too Faced, and Tarte Cosmetics. These beauty brands produce a makeup line made vegan and cruelty-free to participate in saving the environment wherein no animals are harmed by their cosmetic product.

Listed below are the top beauty cosmetic brand that is vegan and cruelty-free products.

  1. Fenty Beauty: Fenty Brand is a cosmetic brand that releases a variety of shades of its makeup line and is made cruelty-free and vegan-friendly.
  2. Too Faced Cosmetics: Too Faced Cosmetics is a makeup brand that released adorable and environmentally friendly packaging.
  3. Tarte Cosmetics: Tarte Cosmetics is a beauty brand that produces a full makeup line formulated as a vegan.

1. Fenty Beauty (@fentybeauty)

Fenty Beauty is a makeup brand that started in September 2017.  It is a brand that became famous for its inclusive shades, preferable on any skin type and skin complexion. Fenty Beauty established its first makeup product called Pro Fil’r. A foundation with 40 colour shades formulated with deep colour pigments that can suit a darkened skin tone. Along with the successful launch of Fenty Beauty, it continues releasing new cosmetic products like Stunna Lip Paint, a long-lasting, bold red lipstick that can be worn even on darker skin tones. Aside from that Fenty Beauty also added four more colour shades that are wearable on any occasion. The Fenty Beauty line has increased its popularity and offers more cosmetic products such as highlighters, palettes and concealers with 50 wide ranges of shades. These products are made weightless, long-lasting, vegan and cruelty-free cosmetic products. The average price of Fenty Beauty Cosmetic ranges from £16 to £30 GBP. It has an overall rating of 4.4 out of  5-stars, mainly because of the variety of shades of product and the coverage of makeup.

Fenty Beauty Advantages

Fenty Beauty Disadvantages

High pigmentation makeup 

Heavy on the face

Luxurious packaging 

Overwhelming makeup 

Wide range of makeup shades

Expensive price

2. Too Faced Cosmetics (@toofaced)

Too Faced Cosmetic, was started in 1998 and delivered a cosmetic line that recognises beauty and fun. They released their first makeup product called glitter eyeshadow. Too Faced Cosmetic offers a new makeup product called Lip Injection, a lip gloss that makes lips look plumper. This makeup line was a success and made Too Faced popular. It started to create more makeup products such as paper eyeshadow palettes, matte bronzer, mascara, and foundation. Too Faced Cosmetics escalated in popularity with its mascara and sweet peach palette. A peach phenomenon palette with a fruity colour shade and waterproof mascara is sold-out due to its great formulation. The cosmetic brand is a holy grail for many since the product is cruelty-free and has adorable packaging that catches the consumer's attention. Too Faced cosmetics formulated different shades and finishes that are preferable on any skin type and complexion. A cosmetic brand that gives confidence and wants to express themselves with makeup.  The average price of Too Faced Cosmetics ranges from £20 to £32 GBP. It has an overall rating of 4.6 out of 5-stars, mainly because of the consistency and colour pigment of the makeup.

Too Faced Cosmetics Advantages 

Too Faced Cosmetics Disadvantages

Full coverage 


Luxurious scent 

Bad packaging 

Long-lasting pigments 

Sensitive reaction 

3. Tarte Cosmetics (@tartecosmetics)

Tarte Cosmetics started in 1999. The cosmetic brand formulated its products with fruit and plant extract. Tarte Cosmetic launched its first product in 2000 called Tarte Cheek Stain, a cheek blush with three shades of vegan-friendly and cruelty-free makeup. They had increased in its popularity when Tarte Cosmetics started to formulate more makeup products that it’s vegan-friendly such as mascara, facial oil, clay foundation, and concealer. Tarte Cosmetic blow the trend with its concealer called shape tape. It has a variety of shades that can look right on any type of skin tone. A full-coverage product with a high natural formulation. The cosmetic brand believes beauty has no boundaries, breaks the labels, and is kind to nature. All the makeup products of Tarte cosmetics have good pigmentation and natural formulation that can't be harsh on the skin. The average price of Tarte Cosmetics ranges from £15 to  £35 GBP. It has an overall rating of 4.5 out of 5-stars, mainly for its natural ingredients and pigmentation.

Tarte Cosmetics Advantages 

Tarte Cosmetics Disadvantages 

Smooth finish 

Smears off 

Good pigmentation of eyeshadow


Long-lasting lipstick

Burning sensation 

4. Urban Decay Cosmetics (@urbandecaycosmetics)

Urban Decay Cosmetics is a cosmetic company that started in January 1996. Launched its first cosmetic product, a Lipstick and nail polish with 10 and 12 colour shades. The makeup brand continually offered a new cosmetic line. Urban Decay Cosmetic launched a palette called The Naked Collection, an eyeshadow with different colour shades and textures. The brand gained popularity and launched more Naked collections with a wide range of colour shades in one palette. Urban Decay Cosmetics is a vegan, and cruelty-free brand that creates more makeup products made vegan. It has a slew of products including primers, foundation, concealer, bronzer, lipstick, and setting spray. It became more vogue since all the makeup line has a high performance and can be suitable on any skin type and skin complexion due to the variety of shades one can choose. A cosmetic brand that delivers makeover over perfection and makes gorgeously different. The average price of Urban decay Cosmetic ranges from £15 to £46 GBP. It has an overall rating of 4.3 out of 5-stars, mainly because of the good pigmentation of eyeshadow palettes and the variety of shades one can play with.

Urban Decay Cosmetics Advantages 

Urban Decay Disadvantages 

Waterproof and long-lasting eyeshadow

Unwanted breakouts 

Smooth finish foundation 


Full coverage concealer

Not good customer service 

5. wet n wild beauty (@wetnwildbeauty)

Wet n wild beauty started in 1979, aiming for cosmetic products at affordable prices. They release their first cosmetic product of lipstick and nail polish with a wide range of shades at an affordable price. Many years have passed since its first release of wet n wild cosmetics at the same price. Wet n wild became number one in the cosmetic industry not only in terms of its prices but also in producing cruelty-free products. They continually released new makeup products such as primer, eyeshadow palettes, foundation, blush, and lipsticks. Wet n wild beauty made its makeup with intense pigments and diversity of shades that can be wearable for any skin complexion. The wet n wild beauty brand is a pioneer cosmetic brand that released more than 400 intense colour shades. A famous cosmetic brand with affordable prices yet gives a luxurious makeup product. The average price of Wet n Wild beauty ranges from £4 to £15 GBP. It has an overall rating of 4 out of 5-stars, mainly because of its affordable price with various makeup products. 

Wet n wild beauty Advantages 

Wet n wild beauty Disadvantages 

Affordable all products

Unwanted breakouts cause by its primer products

Nice coverage of foundation

Poor customer service 

Nice pigment colour of lipstick

Bad packaging 

6. Milani Cosmetics (@milanicosmetics)

Milani Cosmetics, is a cosmetic brand that started in 2002. Its first makeup product is called Baked blush, a kind of cheek blush formulated with rich components and made with high-quality production. Milani Cosmetics is a remarkable brand as it has created a makeup line that looks luxurious but affordable in price. Milani released more makeup products that are cruelty-free. A foundation, concealer, eyeshadow palettes, eyebrow pencils, and lipstick. The makeup line brings ingredients to play and creates them in labs like a luxury brand. Milani Cosmetics offers a variety of shades that can be preferable for any skin complexion. It delivers beauty and high-standard quality makeup products. The average price of Milani Cosmetics ranges from £6 to £14 GBP. It has an overall rating of 4.1 out of 5-stars, mainly because of colour pigments, and it has different finishes that can be suitable for any skin type.

Milani Cosmetics Advantages 

Milani Cosmetics Disadvantages 

Good Coverage foundation

Cakey foundation

Good pigmentations blush on

Eyeshadow primer is not vibrant enough 

Smooth finish foundation

Lipstick is not a long-lasting

7. CoverGirl (@covergirl)

CoverGirl started in 1961 and published a cosmetic line by empowering cover girls, models, and actresses to be the face of CoverGirl’s Cosmetic products. Products from Covergirl created its first makeup line, called Clean Makeup offers six kinds of makeup lines, such as foundation, concealer, and powder, with different types of finishes. CoverGirl proclaims its product as medicated makeup that can be applied to sensitive skin and any kind of skin type. CoverGirl gained more popularity after becoming the biggest cosmetic brand by Leaping Bunny Certified from Cruelty-free International. The makeup brand makes all its cosmetics cruelty-free. CoverGirl presents more makeup lines such as blush, eyeshadow, eyebrow pencils, mascara, and lipsticks with individual finishes. They are a cosmetic brand that formulates a huge colour shade that is wearable for any skin complexion. CoverGirl makes its cosmetic line a makeup obsession yet budget-friendly price. The average price of CoverGirl ranges from £4 to  £15 GBP. It has an overall rating of 4.4 out of 5-stars, mainly because of the consistency, and pigments. 

Covergirl Advantages 

Covergirl Disadvantages 

Waterproof mascara

No coverage pressed powder 

Variety of colour shades makeup product

No colour payoff eyeshadow palette

Long-lasting foundation

Tacky and sticky Lipstain 

8. Cover FX (@coverfx)

CoverFx Cosmetics started in 2000. They are a cosmetics brand that has first-rate and effective makeup products. CoverFx cosmetics offers its first makeup line, a liquid foundation that formulates the deepest to the lightest colour shade that is capable on any skin complexion with natural components. Coverfx became more popular since it was released. Their Custom Cover drop foundations come in various colour shades that can be customisable on different skin tones. CoverFx cosmetics makes its makeup line a vegan and cruelty-free product. It offers fresh makeup line products such as tinted moisturisers, illuminators, eyeshadow, blush, and lipsticks. This beauty brand formulates its makeup line with various colour shades that can suit any makeup style. The brand delivers lightweight makeup and leaves the skin healthy and glowing. The average price of Coverfx ranges from  £16 to  £36 GBP. It has an overall rating of 4.2 out of 5-stars, mainly because of the unique, customisable foundation that can match any skin complexion.

Cover Fx Advantages 

Cover Fx Disadvantages 

Best mix and match foundation


Smooth and lightweight cheek blush

Easy to broke packaging

Give natural glow illuminator 

Not long-lasting illuminator 

9. Aether Beauty (@athrbeautyco)

Athr Beauty is a cosmetic brand that started in 2018. A cosmetic brand creates an organic cosmetics formulation with various colours to choose from. Athr Beauty designed eco-friendly packaging and cosmetics made with vegan ingredients and cruelty-free products. Athr Beauty released its first cosmetic line, an eyeshadow palette with different kinds of textures such as shimmery, creamy, and matte. It comes with reusable packaging. It not only gives skin colour but also improves beauty and nourishment. Athr Beauty fabricates an eyeshadow palette, mascara, illuminating oil, and lip cream. Athr Beauty promotes beauty without damaging the skin and giving love to nature. The average price of Athr Beauty ranges from £16 to £47. It has an overall rating of 4.2 out of 5-stars, mainly because of every palette's beautiful colour shades.

Aether Beauty Advantages 

Aether Beauty Disadvantages 

Great for sensitive skin


Easy and buildable 


Great pigmentation

Smudge easily 

10. e.l.f. Cosmetics and Skincare (@elfcosmetics)

The e.l.f cosmetics is a makeup and skincare brand that started in 2004. e.l.f stands for eye, lips, and face cosmetic product. A cosmetic brand that formulates products with high-quality ingredients that provide intense pigmentation. The e.l.f cosmetics offers foundation, mineral base-makeup, eyeliner, lipstick, and bronzer. It is a beauty brand that targets to deliver a variety of high-quality pigmentation that can suit any skin type and skin complexion at a budget-friendly price. It became more popular and offered more products such as bath products, skincare, and makeup tools. That are continually vegan and cruelty-free products. The e.l.f cosmetic creates quality and affordable cosmetic products and gets true beauty without compromise. The average price of e.l.f cosmetics ranges from £2 to £28 GBP. It has an overall rating of 4.9 out of 5-stars, mainly because it has a variety of cosmetic products at an affordable price.

E.l.f Cosmetics and Skincare Advantages 

E.l.f Cosmetics and Skincare Disadvantages


Synthetic fragrances 

Widely available in physical and online stores. 

Overwhelming products

High-quality pigments 

Easily smears 

How do you know that a brand is truly vegan and cruelty-free?

To have an assurance that the product is really vegan-friendly and Cruelty-free, here are some guides that can identify if the beauty products are no animal-derived ingredients and no animals were killed and harmed. The first thing can do is look at the product's website and look for the badge that acknowledges 100%vegan. Some contain a certification badge that proves it is a cruelty-free product. One can search the components of the cosmetic brand to see if it has purely natural ingredients with no chemicals added. Lastly, it is better to analyse the beauty brand if it is a legitimately vegan and cruelty-free brand. Leaping Bunny is one of its certifications that can serve as proof of its legitimacy.

How do Vegan and Cruelty-Free Beauty Brands test their products?

Some brands test its product on plant tissue, human tissue and different kinds of technology that can estimate and detect how genetics react to the components of the beauty brand, especially in today’s era where things are more advanced and high-tech. Beauty brands are looking for humans-volunteer who can use their product to test and find out if it has passed its capacity and if there will be no adverse effects on the skin of those who try it.

Are Vegan and Cruelty-Free Beauty Brands good for the skin?

Yes, these products are good for the skin since vegan and cruelty-free cosmetics are made with natural or organic products that can benefit the skin. It can prevent the skin from toxic chemicals that may cause skin inflammation and unwanted breakouts. It’s not tested on any animals and has not caused any damage to the environment. Another reason is that cruelty-free and vegan makeup products have environmentally friendly packaging since most beauty brands use reusable materials. 

Should you buy a Vegan and Cruelty-Free Beauty Brand?

Yes, people are encouraged to buy beauty brands with vegan and cruelty-free products. It is one way to help the planet and nature. Organic cosmetics can provide healthy skin and away from chemicals that cause harm to the skin and the environment. It can save animals from suffering and benefit the skin without harming nature and the planet.