Cleansing should leave skin clean and comfortable, not squeaky, burning or tight. The right cleanser and technique matter more than scrubbing tools or very hot water.
How to cleanse your face properly
- Wet the face with lukewarm water.
- Apply a gentle cleanser with clean fingertips.
- Massage without aggressive scrubbing.
- Rinse thoroughly with lukewarm water.
- Pat dry with a soft towel.
- Apply moisturiser if the skin feels dry or tight.
How often should you wash your face?
For many people, cleansing in the morning and evening is enough, with an extra wash after heavy sweating. Very dry or sensitive skin may prefer a simpler morning routine. Follow the needs of your skin rather than cleansing repeatedly throughout the day.
Do you need to double cleanse?
Double cleansing can be useful when you wear water-resistant sunscreen, long-wear makeup or heavy cosmetic products. Use a makeup-removing oil, balm or micellar step first, then a gentle water-based cleanser if needed.
Browse Makeup Removers if you need a dedicated first cleanse.
How to choose cleanser by skin type
- Dry or sensitive skin: choose gentle, non-stripping cream or low-foam textures.
- Oily skin: a gel or foaming cleanser can feel comfortable, but avoid cleansing until skin feels tight.
- Blemish-prone skin: non-comedogenic products and salicylic-acid cleansers may suit some routines.
- Combination skin: use a balanced cleanser rather than treating every area as very oily.
Common cleansing mistakes
- Using very hot water.
- Scrubbing with rough cloths or brushes.
- Washing repeatedly to remove every trace of natural oil.
- Sleeping in makeup or water-resistant sunscreen.
- Changing several cleansing products at once when irritation appears.
FAQ
Should I wash my face twice a day?
Many people do well with morning and evening cleansing, plus after heavy sweating. Very dry or sensitive skin may prefer a gentler morning routine.
Is double cleansing necessary every night?
No. It is most useful when you wear stubborn sunscreen, makeup or heavy products that a single gentle cleanse does not remove well.
Should cleanser make skin feel squeaky-clean?
No. Persistent tightness can be a sign that the cleanser or technique is too stripping.
