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Most Popular Celebrity Beauty and Makeup Brands

Most Popular Celebrity Beauty and Makeup Brands

Celebrity Beauty and Makeup brands have continuously grown and it is clear that there is a never-ending growth of products and lines that are shaking up the beauty industry. These celebrity beauties and makeup brands are letting consumers define what beauty means to them. More recently, men are entering the beauty space. Celebrities like Machine Gun Kelly, Harry Styles, and Pharrell are being welcomed into the beauty industry as they introduce their lines of nail polish and skincare.

As famous people shift away from simply being the faces of brands to becoming their founders, it is hard to keep track of all of them. Some of the ongoing A-Z indexes of which celebrities have entered the increasingly cluttered beauty space are Alicia Keys- Keys Soulcare, Catherine Zeta-Jones- Casa Zeta-Jones, Cindy Crawford- Meaningful Beauty, Drew Barrymore- Flower Beauty, Gabrielle Union- Flawless, Halsey- About Face, Hayley Williams- Good Dye Young, Issa Rae- Sienna Naturals, Jada Pinkett Smith- Pattern Beauty, Jessica Alba- Honest Beauty, Josie Maran- Josie Maran Cosmetics, Kesha- Kesha Rose Beauty, Kim Kardashian- KKW Beauty and KKW Fragrance, Kristen Bell- Happy Dance, Kylie Jenner- Kylie Cosmetics and Kylie Skin, Lady Gaga- Haus Laboratories, Lauren Conrad- Lauren Conrad Beauty, Michelle Pfeiffer- Henry Rose, Millie Bobby Brown- Florence by Mills, Miranda Kerr- Kora Organics, Pharrell William- Humanrace,  Rihanna- Fenty Beauty and Fenty Skin, Selena Gomez- Rare Beauty, Tracee Ellis Ross- Patter Beauty, and Victoria Beckham- Victoria Beckham Beauty. The mentioned celebrities have millions of followers on Instagram and other online platforms and have proven popular amongst consumers who are eager to flaunt their looks. This public popularity is mirrored by equally impressive revenue figures of millions. 

1. Pharrell Williams - Humanrace

Pharrell Williams - Humanrace

Humanrace is a product company founded by Pharrell Williams with a mission to empower all people in their pursuit of wellbeing. Guided by experiences from his own wellness journey, Pharrell created Humanrace in the belief that taking better care of ourselves can teach us to take care of each other and nothing is more important to humanity than unified health and wellbeing. The Humanrace is a skincare product collection that includes a rice powder cleanser, lotus enzyme exfoliator, and humidifying cream which all work together to lightly exfoliate, nourish, and hydrate skin, with the goal of leaving with a more youthful glow. The average price for Humanrace skincare products is £96.78 GBP. William Pharrell’s Humanrace skincare products are sold only on the brand's website ( The Humanrace skincare products are formulated well. The three products in this collection make a basic skincare routine that can help to keep the skin clean, exfoliated, and moisturised. 

Humanrace Advantages

Humanrace Disadvantages

Wide variety of inclusive skincare products to choose from

Limited customer reviews

Sustainability and ethically made

High price mark

Cruelty-free, vegan, and dermatologist tested

Customer can sign up for subscription program

Free shipping on orders above £38.40 GBP

2. Gabrielle Union - Flawless

Gabrielle Union - Flawless

The Flawless collection of Gabrielle Union was designed with products to treat a variety of curl textures as well as braids, wigs, and weaves. The line comprises 13 products ranging from shampoo and conditioner to hair oil and heat protectant. It was created by Gabrielle Union with long-time hairstylist Larry Sims to celebrate and nurture every beautiful kink and curl, whether it's in its natural form or heated style. Some of the star ingredients include Brazilian bacari butter, coconut oil, biotin, Amazonian pequi oil, and Himalayan moringa oil, which work together to repair and hydrated natural hair texture. The Flawless hair care products are incredibly affordable, with prices ranging from £3.06 to £7.68 GBP. Gabrielle Union's haircare line, Flawless, is sold at Walmart, Amazon, and online on their brand's website ( This product is considered to be a slight investment compared to other cheaper hair care options and this product is worth the money. 

Flawless Advantages

Flawless Disadvantage

Smells great

High price mark

Leaving hair soft and shiny

3. Millie Bobby Brown - Florence by Mills

Millie Bobby Brown - Florence by Mills

The Florence by Mills is a clean beauty, vegan, and cruelty-free product. Florence by Mills skincare and beauty products is all about celebrating self-love and expression. It was created by young entrepreneur, Millie Bobby Brown, to help young girls and women uplift their self-esteem. The Florence by Mills costs between £7.68 to £26.11 GBP and is sold at Ultra Beauty, Boots, Target, and on their brand's website ( The Florence by Mills has consumer ratings of 5, so the customers are generally satisfied with their purchase. 

Florence by Mills Advantages

Florence by Mills Disadvantage

Formulas contain beneficial key ingredients (niacinamide, peptides, AHAs, emollients, etc.)

Some Florence by Mills products contains fragrance and artificial dyes. 

Many positive Florence by Mills reviews

Florence by mills is cruelty-free

4. Cindy Crawford - Meaningful Beauty

Cindy Crawford - Meaningful Beauty

The Meaningful Beauty products by Cindy Crawford featured an exclusive melon complex with super-antioxidants known as the "Youthful Molecule" and orchid extract that supports natural collagen and elastin production. Cindy Crawford developed Meaningful Beauty as a way to share skincare by providing exactly what the skin needs, day and night, such as to cleanse, visibly lift the face, firm, hydrate, and protect the skin. The Meaningful Beauty skincare products' average price starts at £53.73 GBP and is sold on the brand's website ( The Meaningful Beauty skincare product of Cindy Crawford is all about younger-looking skin. When used consistently, it hydrates and helps visibly firm and smooth skin, evens the appearance of skin tone, gradually fades the look of dark spots and discolouration, and minimises the look of fine lines and wrinkles. 

Meaningful Beauty Advantages

Meaningful Beauty Disadvantages

Cleanse, protect, and nourished skin

Products contain chemical and synthetic ingredients

Help restore skin's youthful-looking radiance

It may be harmful to the skin and health

Suitable for all skin types

Some products contain low concentrations of key ingredients

5. Michelle Pfeiffer - Henry Rose

Michelle Pfeiffer - Henry Rose

Henry Rose fragrance collections are the clean, kind, and genderless perfumes of this era. It was created in partnership with Environmental Working Groups and IFF perfumers using about 300 pure ingredients. Michelle Pfeiffer thought consumers should know exactly what they're spraying and rubbing on their bodies, so she created Henry Rose, a personal scent brand that's 100% transparent about its ingredients. The Henry Rose collection's average price ranges from £21.51 to £92.17 GBP and is sold on the brand's website ( A select assortment of the products is available at the following retailers-The Conservatory and Credo. The Henry Rose collections cover all the corners of the senses, spaces, and time. The brand formulates a mix of spicy, citrus, floral, and sensual scent profiles, offering a total of nine dynamic fragrances. Henry Rose is leagues ahead of traditional perfumes and can be worn by many who are sensitive to scents. 

Henry Rose Advantages

Henry Rose Disadvantage


High price mark


No paraben, phthalates, and formaldehyde

No known or suspected

Endocrine disruptors

6. Alicia Keys - Keys Soulcare

Alicia Keys - Keys Soulcare

Keys Soulcare are skincare products and were developed to help reveal plump and radiant-looking, improve tone and texture, calm and purify the skin. The Keys Soulcare was created by Alicia Keys inspired by her own skincare journey and love of ancient beauty rituals, Keys Soulcare goes beyond skin care to truly care for the whole self - body, mind, and spirit. The offerings of the Keys Soulcare line were not only developed for all skin types, including sensitive skin, they're also free of oils. The Key Soulcare average price ranges from £9.22 to £49.93 GBP and is sold on the brand's website ( The Keys Soulcare skincare products have positive and negative reviews from the consumer with an average of 3.1 out of 5 stars. The positive review for Keys Soulcare mentions that it moisturises well without leaving a greasy residue on the skin. However, there are quite a few negatives for the Keys Soulcare skincare products from a customer who experiences breakouts after using the product. 

Key Soulcare Advantages

Key Soulcare Disadvantages


High price mark

Clean Formulas

Some customers may experience breakouts

skin-nourishing ingredients



7. Hayley Williams - Good Dye Young

Hayley Williams - Good Dye Young

Good Dye Young is a community built on a mission of inclusion, diversity, and self-expression. It was created by Haley Williams and her long-time hairstylist and makeup artist Brian O'Connor to provide a brand that breaks down the wall of just being a company, and creating a community that each and everyone can be part of, empowered by tools that encourage the freedom of self-expression. The hair colour brand was launched with six vibrant semi-permanent colours, created with quality and performance in mind. Good Dye Young's average price is £13.83 GBP and is sold on the brand's website and at their partnership online store ( and With positive reviews, Good Dye Young satisfies most of its customers. Plus, the unique colours alone make this brand worth it. 

Good Dye Advantages

Good Dye Young Disadvantages

Sustainable packaging

High price mark

Positive customer reviews

No free returns

Hair products are made without peroxide, PPD, ammonia, or animal-derived ingredients

International shipping can be pricey and slow

A variety of products to choose from, including dyes, lighteners, hair makeup, hair care tools, and more

8. Lauren Conrad - Lauren Conrad Beauty

auren Conrad - Lauren Conrad Beauty

Lauren Conrad Beauty is an eco-friendly beauty product with clean ingredients. Lauren Conrad, the owner of the beauty brand was born for her passion, and inspiration and further demonstrate the company to have beauty products with recyclable packaging so that consumers can look great and feel confident. The average price for Lauren Conrad Beauty will range from £13.83 to £19.97 GBP and is available on the brand's website ( and physical store at Kohls. Lauren Conrad Beauty brand has been receiving a lot of positive reviews from their customers because of its soft texture, easy blend, and dewy finish on the face.

Lauren Conrad Beauty Advantages

Lauren Conrad Beauty Disadvantages


The lip & cheek tint pigmentation is much subtler


Liquid highlighter priced at 426 for less than half an ounce of product


The lip gloss has fragrance


The mascara does not give full volume


9. Kesha - Kesha Rose Beauty

Kesha - Kesha Rose Beauty

Kesha Rose Beauty products describe the line as bright, insane rainbows-and heart-and nature-inspired colours. Kesha the owner of the beauty brand released the Kesha Rose Beauty in partnership with HipDot. She created the brand to embrace and help consumers express themselves while standing fearlessly to celebrate the differences. The average price for Kesha Rose Beauty will range between £19.97 to £64.52 GBP and is available on the brand’s partnered website ( Since the line’s launch in 2019, the beauty brand has been receiving a lot of positive reviews with a rate of 5 on its distributor site. The Kesha Rose Beauty brand stands out to her consumer and has produced millions of revenues from it. 

Kesha Rose Beauty Advantages

Kesha Rose Beauty Disadvantage

Highly pigmented

Tad bit of fall out



10. Drew Barrymore - Flower Beauty

Drew Barrymore - Flower Beauty

Flower Beauty is all about creating cosmetics that are easy and fun to use. It is a cosmetics line founded by actress, producer, director, and real-life “Charle’s Angel” Drew Barrymore. She created the products to help consumers look and feel amazing. The average price for Flower Beauty will range between £7.68 to £15.36 GBP and is available on the brand and other online shopping websites (,, and The Flower Beauty makeup products have amassed positive reviews from the consumer with the ingredients that match the skin type at an affordable price.

Flower Beauty Advantages

Flower Beauty Disadvantages

Cruelty-free and Gluten-free

Products need to be shrink-wrapped


Not all items available at all Walmart stores

Full cosmetics range from foundations, concealer, and powder to mascara to cream blushes and cream eyeshadow

Good colour range in the foundations/concealers for a wide array of skin tones and complexions

Attractive packaging

11. Tracee Ellis Ross - Pattern Beauty

Tracee Ellis Ross - Pattern Beauty

Pattern Beauty focuses on healthy hair and encourages each hair texture to take up as much space as it desires. Trace Ellis Ross the owner of the beauty brand created Pattern Beauty to help consumers help achieve the happiest hair. Hairline products she created to give out hair support needed to be their true self. The average price is £6.91 to £32.26 GBP and is available on the brand’s website ( Pattern beauty promotes the result of using their products. Pattern beauty staked its claim as the safest haircare brand currently on the market. 

Pattern Beauty Advantages

Pattern Beauty Disadvantage


Not sulfate free


Colour safe

12. Jada Pinkett Smith - Hey Humans

Jada Pinkett Smith - Hey Humans

An American actress and screenwriter Jada Pinkett Smith has co-founded an eco-friendly personal care company called Hey Humans. It claims to be the first plastic-free brand of its kind. Hey Human packaging is made with paper and aluminium and designed to be 99% recyclable or 100% biodegradable. The average price for Hey Human beauty products will range between £3.06 to £6.14 GBP and is available on the brand’s partnered website ( The Hey Human beauty products are extremely affordable personal care with 99% plastic-free packaging and it inspires others to make a positive change. 

Hey Humans Advantages

Hey Humans Disadvantage


Deodorants smear on the rim





13. Taraji P. Henson - TPH by Taraji

Taraji P. Henson - TPH by Taraji

TPH by Taraji is all about giving hair the support it's needed to effectively and to help achieve optimal scalp and hair vitality. TPH by Taraji is the fruit of Henson’s decades-long passion for hair, grown from her own experiences styling and nurtured by a kind of trial and error. The average price for TPH by Taraji will range between £7.67 to £11.51 GBP and is sold on the brand’s website ( and physical store. The TPH by Taraji receives a lot of reviews from its consumers and all products in this brand are safe for all hair types, including colour-treated hair.

TPH by Taraji Advantages

TPH by Taraji Disadvantage

Very Hydrating

Ingredients not listed

Great smell

Easy application

Easy to absorb in hair

Great price point

Left hair moisturised


14. Kim Kardashian - KKW Beauty & KKW Fragrance

Kim Kardashian - KKW Beauty

KKW Beauty and KKW Fragrance are products produced by Kim Kardashian. KKW Beauty is a digitally native beauty brand that offers skin care products such as lipsticks, eyeliner, moisturiser, and cleansers. While KKW Fragrance is a fragrance collection under the KKW Beauty created in partnership with floral designer Jeff Leatham. The average price for KKW Beauty will range between £6.14 to £36.87 GBP. While the KKW Fragrance average price will range from £18.43 to £46.09 GBP. The KKW Beauty has a consumer rating of 1.43 stars from 155 reviews indicating that most customers are generally dissatisfied with their purchase. Consumers complaining about KKW Beauty most frequently mention the bad quality and consumer services. KKW Beauty ranks 516th-month cosmetics sites. KKW Fragrance, on the other hand, smells light and floral. However, it isn't the type of perfume that will last longer.  

KKW Beauty & KKW Fragrance Advantages

KKW Beauty and KKW Fragrance Disadvantage

Brand popularity

High price point

Shipping and return policies


Products made in the USA

15. Issa Rae - Sienna Naturals

Issa Rae - Sienna Naturals

Sienna Naturals is a foundational health regimen for textured hair that treats hair care like skincare. Issa Rae, a co-owner and face of Sienna Naturals, who regularly showcases the versatility of natural hair in her HBO series “insecure” is a long-time friend of Diop’s and admired Diop’s dedication to creating a clean beauty brand for black women. The average price for Sienna Naturals will range from £0.75 to £44.55 GBP and is sold on the brand’s website ( The brand received a lot of reviews from their customers because of the light smell, gentleness, natural, cruelty-free, and the brand's products do not dry out the skin and hair. 

Sienna Naturals Advantages

Sienna Naturals Disadvantage


High price point

Free of SLS, SLES, parabens, silicone, artificial fragrances, or dyes


Easy to apply and penetrates the scalp for absorption

16. Halsey - About-Face

Halsey - About-Face

About-Face makeup brand is all about a creative expression that builds self-confidence with the best innovation. Hasley, the founder of About-Face makeup brand, was inspired to create the products by the 70s and music festivals. She designed the colours to be playful, fun, and reminiscent. The average price of About-Face makeup products will range between £10.75 to £34.56 GBP and is sold on the brand’s website ( The brand’s products are infused with a natural and creamy formula that glides onto skin, giving it a gleaming, glass-like finish. 

About Face Advantages

About Face Disadvantage


High price point



17. Kristen Bell - Happy Dance

Kristen Bell - Happy Dance

Happy Dance is a new line of premium CBD skincare products from Kristen Bell that includes All-Over Whipped Body Butter +CBD, Head-To-Toe Coconut Melt +CBD, and Stress Away Bath Bomb +CBD, etc. Kristen Bell was inspired by her own experience with the trial and error of testing out CBD skincare. She wanted to create a brand that would inspire mothers and others to “turn down the volume on life’s chaos”. The average price of Happy Dance skincare products will range between £11.52 to £23.04 GBP and is sold on the brand’s website ( Happy Dance keeps things simple with its product line, giving their customers the essentials for a pampering bath experience. 

Happy Dance Advantages

Happy Dance Disadvantage


High price point


Free of harmful ingredients

18. Jessica Alba - Honest Beauty

Jessica Alba - Honest Beauty

Honest Beauty products are 100% recyclable, and completely tree-free. Jessica Alba founded Honest Company in 2012 because there wasn’t one brand she could trust for safe, effective, and sustainable everyday products. So, she created Honest Beauty offering clean beauty products with more sustainable packaging. The average price for Honest Beauty will range from £29.95 to £61.44 GBP and is sold on the brand’s website ( as well as several third-party online sellers, including Target, Amazon, Ulta, and more. Honest Beauty reviews on the brand’s website are overall positive. Honest Beauty is a no-fuss line that targets an audience that is classic in its approach to beauty. The bundles are a smart marketing alternative that allows people to try more of their products at a discounted rate, and the brand’s products work well with sensitive skin.

Honest Beauty Advantages 

Honest Beauty Disadvantage

100% Cruelty-free

Some products contain fragrance


Products contain a beneficial key ingredient (glycerin, shea butter, vitamin E, Jojoba oil, etc.)

Many positive reviews

19. Josie Maran - Josie Maran Cosmetics

Josie Maran - Josie Maran Cosmetics

Josie Maran Cosmetics is an organ oil-based beauty line that features everything from moisturizing lotion and cleansers to facial serums and cosmetics. The brand's founder, Josie Maran first introduced her organically grown Argan Oil over 10 years ago, and it remains the hero ingredient for this natural beauty brand. The average price of Josie Maran Cosmetics will range between £9.22 to £34.56 GBP. While the Josie Maran Cosmetics skincare products will range from £9.22 to £98.31 GBP. For Josie Maran Cosmetics body care products, the average price will range from £9.22 to £43.78 GBP. All the Josie Maran Cosmetic products are sold on the brand's website ( The brand emphasizes the idea of sustainable beauty. The majority of their products focus on the therapeutic properties of pure argan oil to provide effective solutions for radiant skin.

Josie Maran Cosmetics Advantages

Josie Maran Cosmetics Disadvantage

No parabens, gluten, GMO, mineral oils, Synthetic scents, and formaldehyde

High price mark



20. Victoria Beckham - Victoria Beckham Beauty

Victoria Beckham - Victoria Beckham Beauty

Victoria Beckham Beauty is a makeup and skincare product that elevates the everyday beauty experience by offering a streamlined, versatile essential for discerning beauty disciples. Victoria Beckham Beauty is founded by Victoria Beckham on the idea that beauty should complement and empower the dynamic life. The average price for Victoria Beckham makeup products will range between £21.51 to £44.55 GBP. While the Victoria Beckham Beauty skincare products will range from £21.51 to £161.30 GBP with bundle prices starting at $235 to $355 USD. The Victoria Beckham Beauty makeup and skincare products are sold on the brand's website ( Overall, the brand is mostly as exquisite as it looks. The formulas and shades are extremely well-thought-out for the most part. 

Victoria Beckham Beauty Advantages

Victoria Beckham Beauty Disadvantages


Not fragrance products, but has smell


Not overcoat

21. Catherine Zeta-Jones - Casa Zeta-Jones

Catherine Zeta-Jones - Casa Zeta-Jones

Casa Zeta-Jones brand has a makeup line collection that was designed and curated to everything a consumer needs to transform their world into beauty. Catherine Zeta-Jones introduced its makeup collection with the inspiration of the undeniably captivating elegance of Old Hollywood. The average price of the Casa Zeta-Jones makeup line will range from £12.29 to £19.97 GBP per product with an average bundle price of £26.88 to £38.40 GBP and is sold on the brand’s website ( The brand's products received a lot of positive reviews from their consumers because of their long-lasting effect and smudge-proof line. 

Casa Zeta-Jones Advantages

Casa Zeta-Jones Disadvantage


Price and availability are subject to change


22. Jennifer Lopez - JLo Beauty

Jennifer Lopez - JLo Beauty

JLo Beauty is a hydrating, glow-boosting daily regimen that includes the JLo Beauty cleanser, serum, moisturiser, and complexion booster in the shade of warm bronze for go-to-glow staples. Jennifer Lopez defines ageless beauty, so she created a skincare line that is centred on inner and outer glow. The average price for JLo Beauty will range between £13.83 to £90.63 GBP and is sold on the brand's website ( JLo Beauty reviews on the brand's website are overall very positive glowing reviews. Consumers are hype with the JLo Beauty products as it is formulated well and have the potential to keep the skin moisturised and healthy with a youthful glow. 

JLo Beauty Advantages

JLo Beauty Disadvantage


Mid-range cost

Products formulated with evidence-based ingredients (squalane, olive oil, hyaluronic acid, peptides, vitamin E, and more)

Many positive JLo Beauty reviews

All products are free from harmful ingredients such as paragons, phthalates, mineral oil, dyes, and fragrance.

23. Miranda Kerr - Kora Organics

Miranda Kerr - Kora Organics

Founder Miranda Kerr's passion for natural ingredients and holistic approach to skincare is the driving force behind the formulations of Kora Organics. The brand not only believes that healthy skin is the most beautiful skin but also aims to bring skincare solutions that are designed to enrich and nourish the skin, mind, and spirit. The average price for Kora Organics will range between £16.90 to £88.33 GBP and is sold on the brand's website ( Overall, this green beauty brand offers some interesting formulas that feature powerful natural ingredients. Most consumers say the quality of these products is top-notch and that they leave the skin soft, refreshed, and rejuvenated. 

Kora Organics Advantages

Kora Organics Disadvantages

Certified organic

Luxury price point


Some products have a small amount of products

Free of T.E.A., D.E.A., Glycols, PEGs, sulphates, parabens, silicone, formaldehyde, and synthetic fragrance or colours. 

Some customers experienced a reaction from the products

24. Lady Gaga - Haus Laboratories

Lady Gaga - Haus Laboratories

Hause Laboratories is a vegan, cruelty-free cosmetics brand launched on September 17, 2019, by Lady Gaga. The brand was inspired by Lady Gaga's early days as a musician in Manhattan, and it carries the spirit and embraces individuality, expressing through bold makeup and body art, authenticity, and inclusivity. The House Laboratories' average price will range between £12.29 to £37.64 GBP per product and is sold on the brand's website ( and on Amazon. Overall, fans seem to love Lady Gaga's beauty line. The primary complaint is her collaboration with Amazon. CheatSheet explains that multiple fan comments and Reddit forums highlighted customers' dissatisfaction with Lady Gaga committing to a corporation that isn't as civic-minded as the star. 

Haus Laboratories Advantages

Haus Laboratories Disadvantage


Amazon partnership


25. Rihanna - Fenty Beauty & Fenty Skin

Rihanna - Fenty Beauty

The Fenty Beauty makeup products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers to ultimately make skin look like skin. The Fenty Skin, on the other hand, was designed to compliment Fenty Beauty makeup products and has been tested on all skin types and tones. Rihanna was inspired to create Fenty Beauty and Fenty Skin after years of experimenting with the best-of-the-best in the beauty industry. She launched a makeup and skincare line so that people would be included focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. The average price for Fenty Beauty will range between £15.36 to £29.96 GBP per product. For Fenty Skin, the average price will range between £10.75 to £30.72 GBP per product and bundles costs up to £107.53 GBP. The Fenty Beauty and Fenty Skin products are sold on the brand's website ( The Fenty Beauty and Fenty Skin have overall positive reviews. Consumers love and want Fenty Beauty and Fenty Skin as the products were formulated well with evidence-based ingredients. 

Fenty Beauty and Fenty Skin Advantages

Fenty Beauty and Fenty Skin Disadvantage

Diverse collections suitable for diverse skin type

Pricier than other competing retailers

Many positive reviews


Eco-conscious packaging

26. Kylie Jenner - Kylie Cosmetics & Kylie Skin

Kylie Jenner - Kylie Cosmetics

Kylie Cosmetics and Kylie Skin is an American cosmetics and skincare company founded by Kylie Jenner. She built her makeup empire during a time the market was on a downward trajectory. She took off her brand with a highly targeted product expansion and turned it into a multi-million dollar company. The average price of Kylie Cosmetics will range between £11.52 to £46.09 GBP. A bundle of these products is priced starting at £249.63 GBP. While the Kylie Skin products are priced under £23.04 GBP. A bundle of these products is priced starting at £96.01 GBP. The Kylie Cosmetics and Kylie Skin products are sold on the brand's website ( On high praise, Kylie Cosmetics and Kylie Skin brands are unique, and the products are made of high-grade ingredients that can enhance the beauty and confidence of individuals. 

Kylie Cosmetics and Kylie Skin Advantages

Kylie Cosmetics and Kylie Skin Disadvantages


Pricier than competitors


No returns, exchange, or refunds

Gluten, paraben, and sulphate-free

Dermatologist tested

27. Selena Gomez - Rare Beauty

Selena Gomez - Rare Beauty

Rare Beauty is makeup made to feel good within, without hiding the real uniqueness. Rare Beauty is breaking down unrealistic standards of perfection. This brand is created by Selena Gomez and is all about embracing inner beauty, as much as it is about self-expression. She created Rare Beauty to challenge the beauty myth of physical perfection. Rare Beauty sells an assortment of makeup products from bronzer to blush to liquid eyeshadow and foundation. The average price for Rare Beauty will range from £3.84 to £22.27 GBP per product and is sold on the brand's website ( The online store also offers various makeup tools. Rare Beauty has overwhelmingly positive reviews, with most customers finding its products fun and easy to use.  

Rare Beauty Advantages

Rare Beauty Disadvantages

Full range of cosmetics, including foundation, concealer, blush, eyeliner, lipstick, lip gloss, highlighter, and more

Still a fairly Limited product line (for example, only one foundation formulated available) 

Inclusive shade range- foundation and concealer are offered in 48 colours

No shipping to Australia or New Zealand

Dedicated to sustainability and ethical product production

Vegan and Cruelty-free

Competitive pricing compare to similar companies

Some international shipping available

What Makeup Products are produced by Celebrity Beauty and Makeup Brands?

Listed below are the makeup products produced by celebrity beauty and makeup brands.

  • Lipstick: Fenty Beauty by Rihanna- Mattemoiselle Plush Matte Lipstick, Flower Beauty by Drew Barrymore- Perfect Pout Soft Matte Lip Colour, and Kylie Cosmetics by Kylie Jenner- Matte Lip Kit.
  • Foundation: Flower Beauty by Drew Barrymore- Light Illusion Foundation, Rare Beauty by Selena Gomez- Liquid Touch Weightless Foundation, and Fenty Beauty by RIhanna- Pro Filt'r Soft Matte Longwear Foundation. 
  • Concealer: Rose Inc by Rosie Huntington- Softlight Clean Dewy Hydrating Concealer, Ian Cosmetics by Iman- Cover Cream Enriched with Minerals, and Florence by Mills by Millie Bobby Brown- See you Never Concealer. 
  • Blush: Flower Beauty by Drew Barrymore- Flower Pots Powder Blush, Rare Beauty by Selena Gomez- Soft Pinch Liquid Blush, and Kylie Cosmetics by Kylie Jenner- Winter Kissed Pressed Blush Powder.
  • Lip Liner: Victoria Beckham Beauty by Victoria Beckham- Lip Definer, R.E.M Beauty by Ariana grande- Lip Stain Marker, and Florence by Mills by Millie Bobby Brown- Mark My Words Lip Liner. 
  • Mascara: Honesty Beauty by Jessica Alba- Extreme Length ash Mascara + Lash Primer, KKW Beauty by Kim Kardashian- KKW Beauty Black Mascara, and Florence by Mills by Millis Bobby Brown- Built to Lash Lengthening Mascara.
  • Eyeshadow Palette: KKW Beauty by Kim Kardashian- KKW Beauty Classic Eyeshadow Palette, Haus Laboratories by Lady Gaga- Poolside $ Way Eyeshadow Palette, and Kylie Cosmetics by Kylie Jenner- Pressed Powder Palette.
  • Eyeliner: Hause Laboratories by Lady Gaga- Liquid Eye-Lie-Ner, Kylie Cosmetics by Kylie Jenner- Kyliner Brush Tip Liquid Eyeliner Pen, and Victoria Beckham Beauty by Victoria Beckham- Satin Kajal Liner. 
  • Eyebrow Pencil: Kylie Cosmetics by Kylie Jenner- Ebony Kybrow Pencil, Iman Cosmetics by Iman- Perfect Blackest Brown Eyeshadow, and Florence by Mills by Millie Bobby Brown- Tint N Tame Eyebrow Pencil.
  • Primer: Rare Beauty by Selena Gomez- Mini Illuminating Primer, Honest Beauty by Jessica Alba- Everything Primer Glow, and Fenty Beauty by Rihanna- Pro Filt'r Mattifying Primer. 
  • Highlighter: Fenty Beauty by Rihanna- Killawatt Freestyle Highlighter, KKW Beauty By Kim Kardashian- KKW Beauty Glam Bible Highlighter, and Kylie Cosmetics by Kylie Jenner- Queen Drip Kylighter Illuminating Powder. 

Do Celebrity Makeup Brands Produce Skin Care Products?

Yes, some celebrity makeup brands produce skincare products. New brands are appearing in the skincare and makeup space all the time, many of which are owned by actors, musicians, and other celebrities. Kylie Jenner's Kylie Cosmetics and Kylie Skin, Rihanna's Fenty Beauty and Fenty Skin, Florence by Mills of Millie Bobby Brown are just a few of the well-known examples of celebrity makeup brands that produce skincare products. As the demand for skin care products is increasing, the more reason for celebrities to incorporate not just makeup products, but as well as skincare products. 

Should You Buy Celebrity Makeup Products?

Some of the celebrity makeup products are worth and not worth buying. Celebrity beauty brands do not always live up to the hype. Just Because someone is beautiful and talented does not mean their products will stand the test of time or even make it off the landing. The products may not be bad, per se, but they aren't breaking down any walls or offering anything out of the ordinary. Many celebrities make special claims about their beauty products, but at the end of the day, some of the celebrity cosmetics lines are just nothing compared to other beauty products. People buy products just because they have celebrities' names on them or because a celebrity made them. In the end, it is more about loving the makeup product rather than loving a celebrity. It's about knowing what works and wanting to buy that makeup. 

Do Celebrities Use Their Own Makeup Products?

Yes, most celebrities use their own makeup brand in their makeup routine. But on another note, few celebrities who own makeup and beauty brands have certainly not used their own products. There's no doubt that high-quality products that they are producing can play a role in helping celebrities maintain their glowing skin and make revenue out of it- but their own brands are not usually the key to their beauty routines. Instead, it's often factoring in eating healthy foods, having access to expensive beauty treatments, and more. Some celebrities like Jennifer Lopez, occasionally mention these components of their routines. But, often, their lifestyle choices are mentioned as afterthoughts, or methods they used before creating their own beauty products.