Loewe is a Spanish luxury fashion house specializing in leather goods, clothing, perfumes and other fashion accessories. Founded in 1846, Loewe is approaching 175 years as the oldest and one of the main luxury homes in the world.
Loewe's story begins in 1846, when Heinrich Roessberg Loewe, a German craftsman, arrived in Spain and established his fur workshop on Lobo Street in downtown Madrid. In 1872, Loewe opened a leather goods store. Twenty years later, in 1892, the E. Loewe label moved to the rue de Madrid Principe, with large advertising posters that would mark their era. This is when the company begins to gain notoriety among the general public. In 1974 appeared the Ante-Gold Collection, designed by Dario Rossi. One year after the launch of Loewe perfumes for men, they became the market leader. In 1979 the Napa collection appeared, designed by Renzo Zengiaro, the concept of an armed handbag was replaced by the bag almost without structure. In 1985, the release of the fragrance Aire Loewe, which also became a must and which, today, remains one of the most popular with Spanish customers.