Affect Ideal Blur Smoothing Foundation
- • In Stock: Shipped from our UK warehouse in Plymouth same working day day till 1pm.
Britain’s leading salon supplier
Britain’s leading salon supplier
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No stores or commission
No stores or commission
We operate without physical stores or commission-based selling. This allows us to pass on significant savings directly to you, enhancing your value for money.
Quality for less
Quality for less
Our commitment to sustainability drives us to refurbish and resell returned items through our outlet. This not only reduces waste but also offers you quality products at even lower prices.
Sustainable delivery
Sustainable delivery
We minimize our environmental impact by consolidating shipments of heavy items and delivering them weekly or fortnightly. This approach significantly reduces our carbon footprint, ensuring every delivery is a step toward a greener planet.
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Description
Description
Achieving an ideal complexion with a healthy glow is a dream many of us share. The Affect Ideal Blur Smoothing Foundation makes this dream attainable by offering a silky smooth finish without any imperfections. Designed to look phenomenal throughout the day and even on camera, this foundation ensures your skin appears naturally flawless. The lightweight formula blends seamlessly with your skin, avoiding any mask-like effect and maintaining a natural appearance. With buildable coverage, you can tailor your look to suit your needs, whether you desire a subtle evening of your skin tone or more comprehensive coverage.
The Ideal Blur foundation glides effortlessly onto the skin, leaving no streaks or patches, thanks to its velvety texture that simplifies application. It's an excellent choice for mature skin, providing a smoothing and refreshing effect while caring for the skin's needs. The soft focus effect is achieved through a combination of polymers, porous silica, and active ingredients, including glucan biopolymer, which evenly diffuses light across the face, delivering an instant lifting and smoothing effect. Enhanced with an anti-ageing complex based on peptides and enriched with rose petal extract, this foundation effectively combats free radicals. Additionally, cranberry extract offers hydrating, lifting, and antioxidant properties.
- Delivers a "second skin" effect
- Lightweight, buildable coverage
- Effortlessly blends without streaks or patches
- Velvety texture for easy application
- Softens and refreshes mature skin
- Soft focus effect for an immediate lift
- Anti-ageing complex with peptides and rose petal extract
- Cranberry extract for hydration and antioxidant protection
- Vegan Friendly
The IDEAL BLUR collection has been thoroughly tested by professional makeup artists, ensuring that our product truly lives up to its name. Experience the seamless blend of beauty and skincare with every application, starting from the first contact with your skin.
Good to know
Good to know
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Size
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INCI
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Directions
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FeaturesLong-Lasting, Vegan
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Skin TypeAll Skin Types
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Product certifications & standards
Shipping
Shipping
Free UK delivery for orders £40* or more.
*excluding heavy items such us (furniture, cosmetics chairs, massage beds, etc.).
We Ship Your Products from UK Warehouse.
Order Processing & Fulfilment: Once payment is completed and verified, your order will be processed by our Roxie warehouse system awaiting product fulfillment. The order processing time varies for each order and depends on the ordered items’ availability status shown on the product page. If your ordered items have different availability statuses, you may refer the order processing time of the product with longer availability status in working days as a reference as your order will be processed and shipped out altogether.
You may refer to the following stock status on product page to estimate the processing time.
- Dispatch Same-Day up to 13:00.
- Dispatch within 48 hours.
- Dispatch within 4 - 7 working days.
- Dispatch within 2 - 3 weeks.
- Out of stock.
Made to order products (Dispatch 4-7 working days, Dispatch 2 - 3 weeks): All customers ordering pre-order products on our website specifically agree upon the following terms and conditions which accompany such orders.
By placing the order for a pre-order product, the customer acknowledges that the product is specifically ordered for them and cannot be cancelled, exchanged or returned (unless faulty). Please refer to full Terms & Conditions
For the latest delivery information please refer to Shipping page.
Please find our current delivery options and pricing below. Please be aware that we ship orders only on business days (Monday to Friday, excluding public holidays). Orders placed on Saturday or Sunday will be dispatched on the following Monday.
Warranty & Returns
Warranty & Returns
We provide a warranty on our furniture and equipment. The warranty period is typically between 3-24 months; however, the exact duration can be found on the product page for each specific item.
If you are uncertain about the warranty for a particular product, please feel free to ask us for more details.
General Return Policy:
- Our policy lasts 30 days from the delivery date. If 30 days have passed, we can't offer a refund or exchange.
- Items must be unused, in the same condition as received, and in the original packaging. If delivered on a pallet, the wooden pallet must be included (please make sure to retain original packaging of the product and pallet for cooling-off period).
Required Documentation:
- A receipt or proof of purchase is required.
- Do not send items back to the manufacturer.

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