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60-Second Face Cleansing: Does the One-Minute Method Help?

The 60-second cleansing method means gently massaging cleanser over the face for about one minute before rinsing. It can help people cleanse more deliberately, but 60 seconds is not a medical rule and longer is not always better. Choose a gentle cleanser, use light pressure and shorten the routine if skin feels tight or irritated.

By Roxie Cosmetics 2 min read
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Skincare editorial in soft natural light: 60-Second Face Cleansing

What is the 60-second cleansing method?

The method became popular through skincare communities as a way to spend enough time spreading cleanser around the whole face, including areas that are easy to rush. It does not require a special Korean product and it is not the same as double cleansing. The “one minute” is a practical prompt, not proof that every skin type needs exactly 60 seconds.

Does cleansing for one minute work?

Taking a little more time can improve contact and coverage when a person normally rinses immediately. It may help loosen makeup, sunscreen and oily residue, depending on the cleanser. It does not detox the skin, permanently clear pores or cure acne or eczema.

The result depends more on the cleanser, water temperature, pressure and frequency than on counting to sixty. If a minute of cleansing leaves your face tight, hot or uncomfortable, use a shorter contact time or choose a gentler formula.

How to try the one-minute method

  1. Wash your hands and remove eye makeup separately if the cleanser is not intended for the eye area.
  2. Apply the cleanser as its label directs, to dry or damp skin.
  3. Massage lightly over the forehead, nose, cheeks, jaw and hairline. Do not scrub.
  4. Rinse thoroughly with lukewarm water or remove as directed.
  5. Pat dry with a clean towel and apply moisturiser.

Do you need to double cleanse?

Double cleansing uses an oil-based or makeup-removing first step followed by a water-based cleanser. It can be helpful for water-resistant makeup or sunscreen, but it is optional. If one product removes everything without discomfort, a second cleanse may add no benefit.

How to adjust the method for your skin

Skin situation Practical adjustment
Dry or easily irritated Use a mild, low-foaming cleanser and shorten the massage if needed
Oily or blemish-prone Cleanse gently; harder scrubbing does not remove oil permanently and can irritate
Water-resistant makeup Use a suitable remover first, especially around the eyes
Sensitive eye area Choose an eye-compatible remover and avoid massaging facial cleanser into the eyes

Common cleansing mistakes

  • using hot water because it feels “deeper”;
  • pressing or rubbing hard for the full minute;
  • using an exfoliating cleanser more often than tolerated;
  • leaving residue around the nose, hairline or jaw;
  • continuing despite burning, persistent redness or swelling.
Important

If symptoms persist after stopping a product, seek advice from a pharmacist or clinician. A cleansing method should make the routine more thorough, not make the skin sore.

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