Black Friday deals have landed! View discounts

10% Cash Rewards every time you shop with Super Payments.

Download the app for exclusive offers & discounts. Get it

  • Shop Now. Pay Later

    Klarna, Clearpay & PayItMonthly

  • Shopping Local

    British store in Plymouth, Devon

  • Trusted by 100K+

    10,000+ 5-Star Reviews

  • Free UK Delivery

    on lightweight orders over £40

Affect Cosmetics  |  SKU: 5902414439320

Affect Ideal Blur Smoothing Foundation

Regular price $29.00
Color
  • In Stock: Shipped from our UK warehouse in Plymouth same working day till 1pm.
Got questions? Looking for custom order? Speak to support team

Britain’s leading salon supplier

Born in Plymouth and trusted nationwide, we’ve been proudly serving the UK salon industry since 2016. Join over 80,000 satisfied customers who choose us for our unmatched selection, expert support, and exceptional value.

No stores or commission

We operate without physical stores or commission-based selling. This allows us to pass on significant savings directly to you, enhancing your value for money.

Quality for less

Our commitment to sustainability drives us to refurbish and resell returned items through our outlet. This not only reduces waste but also offers you quality products at even lower prices.

Sustainable delivery

We minimize our environmental impact by consolidating shipments of heavy items and delivering them weekly or fortnightly. This approach significantly reduces our carbon footprint, ensuring every delivery is a step toward a greener planet.

Description

Achieving an ideal complexion with a healthy glow is a dream many of us share. The Affect Ideal Blur Smoothing Foundation makes this dream attainable by offering a silky smooth finish without any imperfections. Designed to look phenomenal throughout the day and even on camera, this foundation ensures your skin appears naturally flawless. The lightweight formula blends seamlessly with your skin, avoiding any mask-like effect and maintaining a natural appearance. With buildable coverage, you can tailor your look to suit your needs, whether you desire a subtle evening of your skin tone or more comprehensive coverage.

The Ideal Blur foundation glides effortlessly onto the skin, leaving no streaks or patches, thanks to its velvety texture that simplifies application. It's an excellent choice for mature skin, providing a smoothing and refreshing effect while caring for the skin's needs. The soft focus effect is achieved through a combination of polymers, porous silica, and active ingredients, including glucan biopolymer, which evenly diffuses light across the face, delivering an instant lifting and smoothing effect. Enhanced with an anti-ageing complex based on peptides and enriched with rose petal extract, this foundation effectively combats free radicals. Additionally, cranberry extract offers hydrating, lifting, and antioxidant properties.

  • Delivers a "second skin" effect
  • Lightweight, buildable coverage
  • Effortlessly blends without streaks or patches
  • Velvety texture for easy application
  • Softens and refreshes mature skin
  • Soft focus effect for an immediate lift
  • Anti-ageing complex with peptides and rose petal extract
  • Cranberry extract for hydration and antioxidant protection
  • Vegan Friendly

The IDEAL BLUR collection has been thoroughly tested by professional makeup artists, ensuring that our product truly lives up to its name. Experience the seamless blend of beauty and skincare with every application, starting from the first contact with your skin.

Good to know

  • Size
    30ml
  • INCI
    Aqua, Dimethicone, Cyclopentasiloxane, Caprylyl Methicone, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Isododecane, Phenyl Trimethicone, Propanediol, Silica, Sodium Chloride, Rosa Rugosa Flower Extract, Vaccinium Macrocarpon Fruit Extract, Hydroxypropyl Cyclodextrin , Palmitoyl Tripeptide-38, Tocopherol, Glycerin, Propylene Glycol, Magnesium Sulfate, Disteardimonium Hectorite, Propylene Carbonate, Phenoxyethanol, Ethylhexylglycerin, Butylene Glycol, Triethoxycaprylylsilane, Parfum, [+/-CI 77891, CI 77491, CI 77492, CI 77499].
  • Directions
    Apply a small amount of foundation to cleansed and makeup-prepared skin using a damp sponge or foundation brush. Spread evenly over face. If necessary, apply a second layer for increased coverage.
  • Features
    Long-Lasting, Vegan
  • Skin Type
    All Skin Types
  • Product certifications & standards
    • Vegan
    • Cruelty-free

Shipping

Free UK delivery for orders £40* or more.

*excluding heavy items such us (furniture, cosmetics chairs, massage beds, etc.).

We Ship Your Products from UK Warehouse.

Order Processing & Fulfilment: Once payment is completed and verified, your order will be processed by our Roxie warehouse system awaiting product fulfillment. The order processing time varies for each order and depends on the ordered items’ availability status shown on the product page. If your ordered items have different availability statuses, you may refer the order processing time of the product with longer availability status in working days as a reference as your order will be processed and shipped out altogether.

You may refer to the following stock status on product page to estimate the processing time.

  • Dispatch Same-Day up to 13:00.
  • Dispatch within 48 hours.
  • Dispatch within 4 - 7 working days.
  • Dispatch within 2 - 3 weeks.
  • Dispatch within 6 - 12 weeks.
  • Out of stock.

Made to order products (Dispatch 4-7 working days, Dispatch 2 - 3 weeks, Dispatch 6 - 12 weeks): All customers ordering pre-order products on our website specifically agree upon the following terms and conditions which accompany such orders.

By placing the order for a pre-order product, the customer acknowledges that the product is specifically ordered for them and cannot be cancelled, exchanged or returned (unless faulty). Please refer to full Terms & Conditions

For the latest delivery information please refer to Shipping page.

Please find our current delivery options and pricing below. Please be aware that we ship orders only on business days (Monday to Friday, excluding public holidays). Orders placed on Saturday or Sunday will be dispatched on the following Monday.

Warranty & Returns

We provide a warranty on our furniture, equipment, and electrical devices, typically ranging between 3–24 months, depending on the product.

The exact warranty duration can be found on each product page.

If you’re unsure, please contact us for confirmation before purchase.

General Return Policy:

  • Returns are accepted within 30 days from delivery.
  • Items must be unused, undamaged, and in their original packaging.
  • If delivered on a pallet, the wooden pallet must also be returned.
  • A receipt or proof of purchase is required.
  • Please do not return items directly to the manufacturer — always contact our team first.

⚠️ Pre-order and custom-made items are produced specially for you.

They can be cancelled within 48 hours free of charge.

After that, manufacturer and processing fees apply, depending on the production stage.

Once production has started, cancellation is still possible but subject to an additional fee, as outlined in our Terms & Conditions.

Pre-order and custom-made items can only be returned if faulty.

Products returned without original packaging may be subject to a 10% repackaging fee.
Items damaged due to poor packaging may be refused for refund.

Please refer to full return policy.

Perfect Pairings.

  • Collection

  • Collection

  • Collection

  • Collection

  • Collection

  • Collection

  • Collection

  • Collection

Try Us Risk-Free.

  • Shop Now. Pay Later.

    Partnered with Klarna, Clearpay & PayItMonthly.

  • UK Local Shopping.

    We are an independent store based in Plymouth, UK with over 8 years of experience.

  • Free Shipping.

    Free UK ship on £40+
    on small items, this excludes heavy furniture.

  • Trusted Reviews.

    Thousands of happy customers who love our products and service - 95% recommend us!

Join our 100,000 Happy Customers!

10,000+ 5-star reviews & counting...

From luxurious cosmetics, trendy accessories to professional salon devices and furniture, our store offers a curated selection of products to help every woman feel confident and beautiful.

Our loyal customers rave about our high-quality products, affordable prices, and exceptional customer service.

Join the thousands of satisfied women who have boosted their beauty routine with Roxie Cosmetics. Shop now and experience the difference for yourself.

Trending Now.