White Shock whitening toothpaste activated by LED light. The whitening toothpaste significantly brightens the tooth enamel and removes all bacteria accumulating on the tooth surface, thus inhibiting the formation of caries. The paste is intended for everyday use. White Shock is the only toothpaste in the world with the active light reactive Actilux whitening agent. The ActiluX formula is deposited on the surface of the teeth and remains active throughout the day. ActiluX® is activated by daylight each time the teeth come into contact with it. In addition, it also has antibacterial properties on the surface of the teeth and helps remove pigments and dyes that may have an unsightly effect on the whiteness of a smile. The more you smile, the more you whiten. Each smile brings you closer to the perfect whiteness of your teeth. Daylight and light emitted by special BlanX® LED lamps activate the whitening effect of the patented ActiluX® whitening ingredient. The BlanX® White Shock formula naturally whitens without the use of optical brighteners and is safe for the gums as it does not contain peroxide.