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The history of L'Oréal Paris began in 1907, when the talented chemist Eugène P. L. Schueller developed an innovative hair dye. The paint achieved enormous success which resulted in establishing his own company.
The L'Oréal Paris brand, apart from hair cosmetics, also offers skin care products and beauty cosmetics. The philosophy of L'Oréal Paris is simple - to offer customers the most effective and imaginative products possible at affordable prices. Creams, shampoos, make-up products and other products from L'Oréal Paris are made using the latest scientific achievements and the highest quality ingredients. Today, L'Oréal Paris is considered a global leader in the beauty industry. L'Oréal Paris cosmetics are distinguished by uncompromising quality and a wide range of products that accompany women and men in everyday life.