Since 1986, La Perla has been producing perfumes characterized by a sophisticated taste and unique style. The first fragrance was the women's perfume La Perla for Women.
Currently, the brand has as many as 24 compositions to its credit. La Perla is synonymous with Italian fashion. This fashion house specializes in the design of sophisticated and exclusive lingerie and bathing suits appreciated by the world's greatest celebrities. The brand was founded in 1954 in Bologna, where designer Ada Masotti opened her first boutique. The name was inspired by the case decorated with a jewel and a red velvet ribbon in which La Perla products were delivered to their customers.