The cosmetics industry can be detached from reality. From exaggerated claims, through retouched photos and celebrity recommendations, being real doesn't happen too often in the beauty industry.
Tired of expectations that have never been fulfilled and discouraged by the widespread feeling that you should change part of yourself to feel and look good, designers at Indeed Labs ™ created their products with the mission of delivering measurable results. Indeed Labs ™ is a Canadian company that in 2011 created the patented Nanoblur ™ solution optically smoothing and leveling the structure and skin tone. The award-winning formula is the first cosmetic on the market with the ability to diffuse light and instantly eliminate skin imperfections. Their goal was to make you feel free and comfortable in your own skin and proudly show your real face - without retouching and filters available on social media.