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The Helena Rubinstein brand bears the name of a valued lady of Polish origin, who during her life became the richest woman on Earth. It was she in 1902 who decided to focus her business plans on cosmetics and perfumes.
Helena Rubinstein dedicated her life to beauty and the search for revolutionary, research-based solutions in facial skin care. To best understand women and their needs, she joined forces with the greatest scientists of her time and developed effective cosmetics. Helena Rubinstein prides itself primarily on Premium quality cosmetic products for aging skin. The products combine efficiency and sensuality. Helena Rubinstein perfume can be described as delicate, light and pleasantly fresh, suitable for all occasions.