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Boucheron

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The history of Boucheron, which is known for the highest quality of luxury jewellery, dates back to 1858 when Frederic Boucheron from France opened his first boutique on Place Vendome. Thanks to using selected stones and caring for the most careful execution, the brand quickly gained fame and recognition, including from the royal family.

In 1988, Boucheron decided to enter the fragrance market. Its offer includes both men's and women's perfumes. For him, perfumes are a language of seduction, new art that paves the way for dreams and blends with modern sensuality. Boucheron approaches perfumes in the same way as diamonds. He collects treasures hidden in nature and transforms them into works of art. Perfumes are, for Boucheron, a natural extension of his brand, where unique jewellery works combined with perfumes emphasize the personality and style of the person wearing them. Boucheron perfumes are often called "liquid gems," but the company's jewellery traditions can also be seen in bottles with fragrances. They resemble carefully made works of art.

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